Purpose matters. As evidenced by the popularity of Rick Warren’s The Purpose Driven Life—a book that has sold over 30 million copies—people have an innate desire to know that their lives matter and that their lives are shaped by a sense of purpose. One CEO, Dave Dillon, expressed it this way: “All human beings want to find meaning in their lives.”
Purpose and Leaders
While purpose is a priority for all human beings engaged in all types of work, purpose holds unique importance for leaders. Why is this? Leaders have an important role to play in shaping the culture and direction of the organizations they lead. Will this culture and direction be shaped by an anemic vision of life and organizational purpose, or will it be shaped by a vital sense of purpose and mission that connects to something larger than themselves and contributes to the flourishing others?
Engaging the importance of purpose for leadership, Bill George, former CEO of Medtronic, asks the following questions: “What is your True North? Do you know what your life and leadership are all about, and when you are being true to yourself?”
Personal and Organizational Purpose
Although this begins with a personal sense of purpose for leaders, this “True North” purpose is vital at both the personal and organizational levels. Does the leader personally have a sense of purpose guiding their life? Does the leader also see a greater sense of purpose in the work organizationally? Understanding purpose at both the personal and organizational levels is vital for leaders and followers alike.
Amy Sherman provides thoughtful reflection on purpose and vocation in her book Kingdom Calling: Vocational Stewardship for the Common Good. In discussing the core of Christianity Sherman writes: “The gospel of the kingdom tells us not only what we’re saved from, but also what we’re saved for. We have purpose, we have a sacred calling, we have a God-giving vocation….”
In other words, God has made, shaped, and redeemed our lives for a purpose. The Bible reminds us that “we are his workmanship, created in Christ Jesus for good works, which God prepared beforehand, that we should walk in them” (Ephesians 2:10). Because of the gospel, our lives are not only moving away from something but our lives are to be oriented toward and for something as well.
Not only is purpose in work and leadership a theologically grounded idea, it is also practically effective and backed by a growing research base. In another post I highlighted the work I’ve been doing with the Purpose in Leadership Inventory (PLI). Along with additional leadership variables such as goal-orientation and follower-focus, the variable of purpose in leadership is showing strong statistical relationships with other important variables. Purpose in leadership—a leader’s sense of personal and organizational purpose—is significantly related to leadership effectiveness, follower job satisfaction, follower organizational commitment, and follower sense of person-organization fit.
Identifying Your Purpose
Amy Sherman argues that our vocational sweet spot is found at the center of three domains: (1) God’s priorities, (2) personal passions and gifts, and (3) the world’s needs. Understanding this vocational sweet spot goes a long way in understanding one’s purpose. Bill George makes a similar affirmation arguing that “following your passions will enable you to discover the purpose of your leadership.”
Understanding your purpose as a leader is not simply about personal fulfillment. Understanding your purpose and how this relates to the organization you serve shapes the lives of others. Leader purpose helps followers to be more satisfied in their work, have a better sense of their fit in the organization, and have increased commitment to their work and to their organization.
Taking the Next Step with Purpose
So what is your purpose? What is the “True North” that guides you in your life, work, and leadership? Whether taking to time to read a book such as Bill George’s True North, or engaging with a peer or coach who may help you better clarify your vocational sweet spot and sense of purpose, purpose needs to be a priority. Take time to prioritize reflection on purpose in your life, leadership, and work in the coming days.