Organizations are increasingly utilizing data-based approaches to decision making. These approaches provide helpful insights for organizational leaders aiming to be responsive to their constituents and markets.
Losing Sight of People
Noting this trend from a marketing perspective, the following quote from a recent Harvard Business Review article identifies a hidden danger such approaches:
“As marketers continue their love affair with analytics,
there’s a danger that they’ll lose sight of their customer’s humanity.”
In marketing circles, the “4 P’s” of marketing are often emphasized: Products, Price, Place, & Promotion. In my MBA program, my Marketing Management professor emphasized that those leading in the realm of marketing must not forget about a fifth “P”—People.
Servant Leadership in the Organization
Whether in the realm of marketing or in broader discussions of organizational leadership, such insights are vital. Leaders must remember the priority of people in the work of lead. Leaders must never lose sight of the humanity of their followers, team members, customers, and constituents.
From a servant leadership perspective (Find my blog series on Servant Leadership here), the core of effective leadership involves putting the needs of followers before the self-interest of leaders. But such principles of leader-service are not just about certain leadership roles. It involves looking at the totality of the organization and working hard to keep the focus on people.
Gary Hamel discusses such principles around the concept of what he calls Management 2.0. At the heart of Management 2.0 is asking the question of whether or not our organizations are fit for human beings.
The industrial revolution brought about significant management strides that contributed to increased levels of organizational performance. But such strides often came with a cost of dehumanizing organizations.
Within the Management 2.0 movement, organizations are again seeing significant change in management that contributes to increased performance. In contrast to previous approaches to management, these recent changes focus on advancing organizational goals while also recognizing and working with people’s humanity. They focus on making organizations that are fit for human beings, not just fit for organizational output.
Principles of Management 2.0
Principles often associated with Management 2.0 often include the following:
Leading Organizations Fit for People
As you consider the role you play in your organization, how are you using your leadership and management responsibilities to move toward principles that take the humanity of your people seriously? Are you working to help create organizations that are fit for humans?
Perhaps you see other principles that help to nurture this type of culture. I’d love to read your thoughts. Please take a moment to share below.