Visionary Change with a Plan: Remembering the Importance of Effective Management in the Change Process

Change, SomeDriftwood, Flickr

Photo Credit: Change, SomeDriftwood, Flickr

Change agendas often fail due to good visions that lack a thoughtful plan. I observed this in some of my previous work with smaller nonprofits. In these contexts, leadership energy was devoted to generating new ideas and visions for the future but there was not sufficient managerial energy devoted to plans that would support the enactment of vision.

Doing things Right

Peter Drucker noted that management is doing things right while leadership is doing the right things. Although leadership is focused on doing the right thing and casting appropriate visions for change, it is often management that focuses on doing things right. Change initiatives that are launched but not sustained often fail due to lack of effective planning and lack of doing things the right way.

Consistent with Drucker’s observations, John Kotter highlights the central functions of leaders and managers. Leaders focus on setting direction, aligning people, and motivating people. In contrast to this, managers plan and budget, organize and staff, and control and problem solve. Successful change efforts are not focused on only one of these lists, but rather both. Successful change efforts are not focused on leadership or management, but rather effective leadership and effective management.

Change Initiation and Change Implementation

Since leadership tendencies of setting direction often initiate change agendas, it is easy for change failure to occur in the absence of management. Without leadership, change fails due to lack of initiation. Without management, change fails due to lack of implementation.

What change vision are you pursuing as a community? Are you pursuing both effective initiation and implementation? How are you pursuing the change visions with a plan?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s